Dear all
So today, Kingfisher airlines which captivated us with the
slogan flying at good times, is no more. The DGCA has cancelled their flying
registration due to its inability to provide safe and sustainable service.
Kingfisher was given an approval to start commercial airline
service in 2003, but has now accumulated a loss of over Rs 8000 Crores and debt
of Rs 7500 crores. Withdrawal of its 66 aircrafts will create a supply
constraint in the aviation industry which will further skew the skyrocketing
air travel cost.
The airlines pathetic situation is a result of the profligacy
shown by Mr Vijay Mallya . He emulating his international counterpart, Mr Richard
Branson of Virgin Atlantic in proclaiming style and luxury and expecting continuous
cash flows he started accumulating aircrafts. The burgeoning air fuel prices
and ground costs ate into its pockets creating a situation where there was no
scope for even paying its employees. Sad to note that the wife of an employee
recently committed suicide. The Bankers twisted them to give commitments on
loan replenishments and the government did not yield for a stimulus package. In
the end the service goes in history.
Who is at loss here? It is the financiers and the general
public, but not the entrepreneur. As like any Indian entrepreneur Vijay Mallya
took loans and started the service and finally has defaulted. It may be noted
that he already runs a successful commercial enterprise through his brewing
business which could have been used for the revival of the service.
This case gives the right message to the industry as a whole
that entrepreneurship which only relay on external finance but without a
dedication and passion for excellence will always fall flat .
So the fair skinned airhostesses with miniskirt brushing aside
you in cabin, the red colour pouch with chocolates and earphones are now a
thing of the past.
Indeed Kingfisher is grounded at bad times
Sanyasi:
2 comments:
it is true
Said truly.... the company did not pay any heed towards the inconveniences. Is it a situation of an unknown helplessness or a known one. It is yet to be known... till that time... Flying with Good times is over and now remain flying with limited options... that means a greater economic cost.... cheers loss making airline industry and indian middle class.....
Post a Comment